3 Challenges (With Solutions) of Mobile Monetization

The world of Mobile apps is growing. So is the industry of mobile advertisement. Charging even the minimal amount for your app might prove to be dangerous. Why? Fewer downloads! In this brutal competition, standing on the face of all the challenges is tough. Monetizing your app to serve up ads is a convenient option, but it has its share of problems. It is better to be aware than to regret. Let us find out some mobile monetization challenges. Lack of Engagement Due to Distraction Caused by Ads Too many ads upset the app users and distract them. This causes a lack of engagement because the user ends up shutting down the app and gradually uninstalling it. A study by Compuware suggests that 80 % to 90% of all mobile apps eventually end being uninstalled. Solution: Incentivize your users. Incentive based ads tend to gain user engagement. Incentives exist in the form of some discounts, virtual currency, free upgrade for gaming, etc. Dearth of Relevant Ads Now that you have made sure that yo...